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In the rising tide of economic globalization, the worldwide import and export trades have become increasingly frequent. In order to promote Chinese products to the outside world, to make the "made-in-China" identification stand out from the fierce competition in the international market, and to maximize economic benefits of the enterprises, China's import and export trade practitioners must learn how to introduce our products to foreign business persons, and it is also one of the major issues they are facing.
Product introduction as a key link in commodity sales is indispensable in the economic activities. It requires the practitioners to do survey and research on customer, to confer with customer, and to deal with disagreement and other complex process, which requires not only high sense of professional ethics, but also the dexterity of the strain capacity and skills demanded for the competence of the job.
This paper dicusses a preliminary exploration of the preparatory work and relevant skills required in the process of product introduction.