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Olympics; TV media; Opportunities and challenges;

The coming of the 2008 Beijing Olympic Games on China's sports for the progress it has very important significance. while also in a period of economic transformation of the mass media in China provides a good opportunity for development. Olympic long, Pierre de Coubertin is recognized founder of the Olympic Movement. In 1892, he formally proposed the revival of the Olympic Games specific ideas. The various factors under the emerging role of the Olympic Movement in keeping with the development trend of the times. demonstrated the great vitality of the human society has become friendship, a symbol of unity and the maintenance of world peace and progress. to human civilization and social development made a significant contribution. Since the Olympic Games television rights, the Olympic Games on television's impact on the media surface. TV media development so far, the Olympic Games to television media on the opportunities and challenges that can not be ignored. TV media as a social and public activities affect one of the important means, for the Beijing Olympic Games a success to create a positive environment for public opinion, Humanistic Olympics as to achieve an important factor.